Il rapporto diretto con gli animali

The origin

It all starts
here

The barn is the first link in the chain: it is where the daily relationship with the animals begins.

Fassone alla mangiatoia nella stalla Martini

The barn

A local barn, a few steps from the plant

The barn is ours and it is here, on home ground. It holds exclusively prime-choice Piedmontese cattle, checked daily and directly by the Martini Carni team.

That is not an organisational detail: it is the reason we can answer for how the meat is born, and not only for how it is processed.

How we work

Four fixed points

A local barn

The animals are here, in the same company where the meat is later processed.

Prime-choice Piedmontese only

Exclusively selected Piedmontese cattle: one breed, one choice.

Daily checks

The cattle are checked every day, directly by the Martini Carni team.

Hands on

No middlemen between those who raise the animals and those who work the meat: they are the same people.

In the barn

The barn, up close

Vitelli nel recinto della stalla
Foraggio per l'alimentazione dei capi
La cura quotidiana degli animali
Capo a riposo sulla lettiera
Gruppo di giovani fassone
Bovini piemontesi e fieno in stalla
La posta della stalla Martini
Giovani capi in stalla, bianco e nero
Alimentazione con foraggio naturale

Where our supply chain begins

Barn, EC-approved abattoir and processing plant belong to the same company.

Capo di razza piemontese in box

The area

Breeds and farms of the Cuneo area

Beyond the Unica line, the area around Boves brings two further livestock traditions into the company.

His Majesty the Ox

His Majesty the Ox

The so-called “Fat Ox” is bred mostly in the land of Cuneo, in particular near the town of Carrù. It is an adult bovine, 5 years old, that leads an unhurried life, open-air, standing until 3 years old. From then on his diet changes, with an increase of vegetarian proteins and carbohydrates, producing a soft and tasty meat.

Local lamb

Local lamb

Alongside Piedmontese beef, our counter offers local lamb from the valleys around the Bisalta, where sheep farming has a long tradition. It is available whole or already portioned, for example as chops.

From this barn, Unica beef

Unica is the result of this daily work.